Are you a content creator on YouTube? Or do you market your business? Whatever your goal is for publishing content on YouTube, views on YouTube are important to you. In this article, we will learn about the best tactics that guarantee you high YouTube views.
What are YouTube views?
YouTube views are a measure of the number of people who have watched your videos. Therefore, the more views you get, the more users have accessed and viewed your videos. However, not everyone who accesses the video is counted as a view. The viewing period must be more than 30 seconds for it to be counted as a view.
If a person watches the video more than once, in this case, it will be counted as multiple views. These views are displayed in YouTube statistics, which are updated every day or every couple of days. So, if you don't see a change in the number of views, you need to wait for some time. Also, they are displayed at the bottom of each video:
There are many cases where these views are not counted based on YouTube algorithms. If the site automatically plays the video or if the views are through robots or a single user, they will not be counted as views.
How to increase YouTube views?
Now, we will learn about tactics that help you increase YouTube views for each video individually or the total channel views, to get higher engagement and better chances to reach your target audience and ensure a better presence for your brand:
Provide professional content
The first step to getting millions of views is to focus on the content, plan, and publish high-quality professional content. This step starts with understanding the target audience, reviewing their problems, desires, and needs, and other aspects that affect creating professional videos.
You just need to determine what your customers want by asking them directly, searching for content that has high views, or relying on digital marketing tools like BuzzSumo tool.
Ask your audience to subscribe to the channel
Subscribers to a specific channel receive notifications every time new content or video is published. At the same time, YouTube works on improving the display of videos and showing them in the top results of its search engine if the channel has a large number of subscriptions.
Therefore, in this case, it is necessary to focus on increasing subscriptions to your channel on YouTube by requesting it from viewers. Many content creators use this tactic for its positive impact on view counts. Also, when asking for channel subscription, it is also necessary to ask them to activate the bell.
Create playlists
Playlists are a feature on YouTube that allows you to compile a group of videos in one place, revolving around a specific topic or field. For example, creating a playlist for videos explaining graphic design or those that interest a specific audience like beginners in design.
This will have a positive impact on view counts because users will find the content they want in one place, instead of searching on YouTube and experiencing videos from other channels. This ensures an increase in the average watch time per user because they will simply find a group of videos that fall under their area of interest in one place.
Ensure your channel identity is good
Many YouTube channel owners start publishing videos and aim to get higher views, but they do not care about improving the channel's identity. This includes adding a picture or logo, cover image, or even a description that explains the channel's nature and the areas it operates in. In this case, you will need to pay attention to the following points:
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Create a professional visual identity for both the name, logo, and cover.
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Write a complete and professional channel description.
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Include contact information for customers to reach you.
Specify the channel's field precisely
If you aim to increase YouTube views, in this case, you must specify your channel's field very precisely. Some fields do not get good views because there are no interested people in this content or fields. Also, another mistake content creators make is specifying a general field and not a specific one. In this case, your content will not be professional because it is general, and you will cover topics superficially without delving into them.
Promote your videos
The best way to increase YouTube views is by promoting your videos on social media platforms or even search engines. Most social media platforms provide you with professional advertising options to reach your target audience and achieve higher views.
You can also share video links on your various social media accounts, from Facebook and Twitter to Instagram and others. In this task, you can use a variety of tools like Hootsuite or Buffer that allow you to publish posts, schedule them, track statistics, and other important aspects.
At the same time, there are other marketing strategies, including email marketing, which gets a high interaction rate, and therefore, you will get more YouTube views.
Improve YouTube SEO
Improving the ranking of videos on the YouTube search engine is one of the important and influential aspects on view counts. Here, you must choose keywords accurately and then add them to the title and description. Also, search for synonyms that the audience may use to access the content or videos. Here are some tips to improve your video SEO:
- Thumbnail: You should design professional thumbnails that indicate the video and provide a glimpse of the content it will cover. With dimensions of 1280 (width) × 720 (height) pixels.
- Add location: This step will ensure local SEO improvement, showcase your videos, and get more views from your targeted audience residing in a specific city or country.
- Get backlinks: Backlinks are a sign that your videos are of high quality, improving their ranking in search results and getting more views.
- Engage with the audience: You should respond to user comments, answer their questions, and other aspects to ensure the improvement of your YouTube channel's SEO.
- Share videos: Sharing videos on various social media platforms has a positive impact on SEO, so you must have pages on various social platforms where your target audience is present.
Conclusion
YouTube views are important factors that determine the quality of the content you provide, enhance the reliability of the channel, and ensure its ranking in the top results of the YouTube search engine. Through the above tactics, you can achieve this easily.
